Consumer & Categories
The Saga of Domestic Beverage Empires
On September 13, 2013, at 6 a.m., Zong Qinghou was attacked by a middle-aged man with a fruit knife during his morning exercise. The incident was later downplayed as a robbery attempt, but it highlighted the challenges faced by private entrepreneurs in China. The article traces the histories of major Chinese beverage brands, including Wahaha, Nongfu Spring, and Red Bull, and their battles over trademarks, market share, and national identity.
金羽银杏