Articles by 刘春雄 吴哲

Zhengzhou Swire Coca-Cola: Full-Chain, Full-Domain Visual Digitalization

From individual cases to trends, from experience to methodology. The selection criteria for benchmark cases are as follows: 1. Marketing digitalization cases from brand owners or distributors; 2. Successful cases; 3. Representative of trends; 4. Clear path with methodology; 5. Replicable and scalable; 6. Benchmarks are not judged by size or fame. -01- In early and late 2020, I visited Zhengzhou Swire Coca-Cola Beverages Co., Ltd. twice. The first time was to discuss BC integration, and the second time was to observe the results of marketing digitalization. In 202...