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Articles by 毕朝矫
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Bi Chaojiao: Manufacturers and Distributors Join Hands to Win the Next Decade of China's Beer Industry
At the 6th China FMCG Channel Innovation Conference, Bi Chaojiao, General Manager of the Marketing Center of China Resources Snow Breweries, delivered a keynote speech on the company's channel strategy for its new development stage, emphasizing the importance of channel building and the '3+3+3' strategy to win the high-end market.
毕朝矫Snow Beer's Bi Chaojiao on the 3+3+3 Strategy: What's Next for the Second 3-Year Phase?
In 2020, despite the pandemic's severe impact on the beer industry, China Resources Snow Breweries achieved growth through its 3+3+3 strategy, focusing on safety, strategic stability, and channel deepening. For 2021, the company plans to continue brand upgrades, strengthen distributor capabilities, and enhance high-end market competitiveness.
毕朝矫