Retail Formats
Explaining 'Consumption Upgrade' with a Pack of Instant Noodles
The author, Ouyang Butong, founder of Qingdan, compares instant noodles bought in a rural Hebei village shop with those from a Lawson convenience store in Osaka, Japan, to illustrate the concept of 'consumption upgrade'. He argues that upgrading involves not just higher prices but also better quality, more choices, efficient distribution, and helping consumers make decisions.
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