Articles by 万超帮 陈思廷

Distributors, Big Distributors, Moving Toward Platform Distributors

This article discusses the evolution of FMCG distribution channels in China, arguing that the traditional flat distribution model has reached a dead end and that the platform distributor model is the optimal future solution. It explains what platform distributors are, how they differ from traditional big distributors, their advantages and risks, and how distributors can seize this opportunity.