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Articles by 栾玉东
Browse 5 New Distribution articles by 栾玉东.
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8 Major Directions and 69 Questions to Help You Clarify How to Achieve Next Year's Sales Growth Targets!
As the year-end approaches, the annual sales targets have been handed down. Naturally, the task volume is bound to increase. The sales targets are broken down by month, quarter, and year, and further subdivided by channel, all within a few hours. But then we face the 365 days of next year's sales achievement. How can we meet the sales targets? Under the pressure of sales, there are policies above and countermeasures below. Based on the peak and off seasons, we can appropriately lower targets for months when sales can be achieved, ensuring overachievement for several months to secure salary and bonuses first, while the rest of the sales targets are all pressed into months that cannot be completed. It's painful...
栾玉东Internal Contracting: A Distributor's Way to Revitalize Team Energy
Distributor Mr. Dai, facing stagnant profits despite rising sales, implements an 'internal contracting' system to motivate staff and cut costs. By having drivers and salespeople take over logistics and sales territories as contractors, he boosts efficiency and income, turning a private company into a more collaborative venture.
栾玉东Carry Out Execution to the End (Process Management)
Manager Wang, frustrated by recurring terminal problems and lack of efficiency, reflects on his management approach and implements a series of measures to improve execution, including reassigning staff, teaching problem-solving thinking, balancing results and process, fostering competition, and conducting regular training and reviews.
栾玉东A Few Tips on How to Train Your Employees
As marketing focus shifts downward and channels flatten, team collaboration becomes crucial, making training an important tool for employee development. This article offers eight effective training methods—demonstration, explanation, group discussion, questioning, video, case study, role-play, and games—to enhance training efficiency and engagement.
栾玉东8 Major Directions and 69 Questions to Help You Clarify How to Achieve Next Year's Sales Growth Targets!
As the year-end approaches, the annual sales targets are set again, and the growth in task volume is inevitable. This article provides a comprehensive analysis framework with 69 questions across 8 major directions to help sales managers figure out how to achieve next year's sales targets, covering aspects such as channel strategy, competitor analysis, team building, logistics, after-sales service, target consumers, expense planning, and self-assessment.
栾玉东