Capital, Earnings & M&A
Rural Youth No Longer Drinking Six Walnuts?
Yangyuan Drinks recently disclosed its 2019 semi-annual report, showing declines in both revenue and net profit year-on-year. The company attributed the decline to increasingly personalized consumer demands, diversified choices, and proactive inventory adjustments across channels. For urban consumers, Six Walnuts seems confined to TV ads, yet the company's annual revenue exceeds 8 billion yuan, driven by a rural-first strategy.
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