E-commerce & Instant Retail
What is New Retail? From 'Waiting for Customers to Come In' to 'Going Where the Users Are'
New Retail is not simply moving offline to online, but redefining and recombining people, goods, and scenes to enhance user experience with higher efficiency. This article explains the true meaning of New Retail, using examples like Hema Fresh and shared massage in taxis to illustrate the shift from waiting for customers to actively reaching them.
木木新知