Articles by 刘逸敏

American Giant Abandoned at Home, Revived in China: How to Break Through in a Stagnant Market?

In 2008, American media reported that China's Snow Beer had overtaken Budweiser to become the world's best-selling beer, surprising U.S. consumers unfamiliar with the brand. Budweiser, born in the U.S. and later acquired by Belgian company InBev, faced stagnation in its home market but found new life in China by repositioning itself as a premium brand through electronic music festivals, becoming a top-three seller in China.