Articles by 真格基金

Trend | This Yogurt Completely Defeats Mengniu and Yili, and I See the Future of FMCG in It

This article discusses how traditional FMCG giants are declining not because of the internet or consumption upgrades, but because they have lost the ability to meet user needs. It uses the example of LePurui yogurt, which has succeeded by building a user-driven organizational structure and flexible supply chain, and by engaging consumers in product development and social sharing.