Retail Formats
RT-Mart: The Rise of China's Supermarket King
Who is the king of Chinese supermarkets? Most people would immediately think of Walmart or Carrefour, while those who prefer domestic brands might say China Resources Vanguard or Yonghui. However, according to data from 2011 and 2012, RT-Mart, a Taiwanese supermarket chain, has been the sales champion for two consecutive years, outperforming even global retail giants like Walmart and Carrefour. Despite its relatively low brand awareness in first- and second-tier cities, RT-Mart has achieved remarkable sales growth through its unique strategies, making it the undisputed leader in China's supermarket industry.
《中国糖果》