Dealer Operations
A Simple, Practical, and Efficient Method for Quantitatively Assessing Distributors
Assessing distributor performance is a crucial part of channel management that manufacturers cannot afford to ignore, as it helps them reflect on the past and plan for the future. Neglecting distributor assessment can lead to a loss of control over distributors, making it difficult to identify channel problems and leaving the manufacturer at a disadvantage. This article explores a simple, practical, and efficient quantitative assessment system for distributors, covering assessment indicators, weighting methods, and practical examples.
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