Articles by 赵崇

FMCG B2B: A Grand Spectacle

Currently, FMCG B2B internet platforms mainly adopt two business models: self-operated and matchmaking. Each has its own merits, with the fundamental difference lying in the ownership of goods and logistics. Self-operated platforms like JD New Channel, Zhongshang Huimin, and Jinhuobao purchase goods themselves, manage unified warehousing and distribution, and generate revenue through price differences and cost reduction. This model offers pricing power and control over warehousing and logistics, making it easier to gain brand acceptance initially, and with the support of warehousing and logistics systems, it achieves high terminal stickiness, though it may later conflict with local distributors.