Articles by 丁忠心卫

How to Handle Seasonal Products? These 9 Essential Factors Are Indispensable!

For most companies, producing seasonal products often faces challenges such as short sales cycles and difficult production operations, especially in categories like candy and jelly. How to extend the sales cycle to reduce the impact of seasonal cycles on the company? Each company has its own ways and methods, but the real approach to achieve leapfrog development needs to be considered from the following three aspects. Products should transform from seasonal to 'big leisure' categories, channels should diversify from single traditional to multi-channel, and teams should shift from generalists to specialists.