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Retail Formats

Internet Giants Rush into 'Poor Man's Supermarkets'

Internet giants are accelerating their expansion into hard discount supermarkets, such as Meituan's first store 'Happy Monkey' and JD.com's new stores in Suqian, as they seek new growth amid plateauing online traffic and consumer demand for value. These stores focus on fresh food, use streamlined SKUs, and compete on price, but face challenges in balancing low prices with profitability.

马自达