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Articles by 刘然
Browse 2 New Distribution articles by 刘然.
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Hema Steps Down from Its Pedestal
Hema has opened its first two mini stores in Beijing, marking a strategic shift from its upscale Freshippo format to smaller, community-focused outlets. The move aims to fill gaps in coverage and achieve profitability, but faces competition from traditional retailers and fresh food e-commerce players.
刘然Unmanned Retail: 'Unmanned' Revived
After more than two months of epidemic control, 'contactless' has become a high-frequency term, signaling a shift in consumer behavior. This has revived interest in unmanned retail, which had failed in its first wave. The article examines whether this 'premature baby' has now grown up, focusing on how the pandemic has created real demand for contactless shopping and how the industry has evolved from a tech-driven concept to a practical retail upgrade.
刘然