Articles by 中国饮料行业网

Premixed Cocktails: Review and Reflection, Where Is the Industry Headed in 2017?

Following the release of Baorun's 2016 annual report on February 25, attention has again focused on the premixed cocktail segment, which has seen dramatic ups and downs. While the future of RIO, which holds 80% market share, is a key concern, drawing industry-wide conclusions from one company's report is premature. This article reviews the development trajectory of premixed cocktails and the current status of major players.