Articles by 金斐 冯颖星

Pepsi to Sell Alcohol, Beverage Giants Target 'Tipsy' Young Consumers

Following Coca-Cola's launch of hard seltzer in China in June, Pepsi is also planning to sell alcoholic beverages under its Rockstar brand, according to recent trademark filings. Beverage giants are increasingly eyeing the low-alcohol drink market to attract young consumers.