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Bianlifeng, known for direct operations, suddenly opens franchising
From loudly declaring 'all direct-operated, no franchise stores' to quietly opening franchising, has Bianlifeng burned through its $1.5 billion in total financing? Bianlifeng has not received new financing for three years. From $300 million in Series A in February 2017, $256 million in Series B in October 2018, to May 25, 2020, when Bianlifeng first publicly disclosed its financing and store profitability, a spokesperson said: 'Bianlifeng has cumulatively raised $1.5 billion.' Full direct-operated rapid expansion and digital teams require substantial funds, and without financing for three years...
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