Articles by 冷高峰

A Decade of Turmoil: What Has the FMCG Industry Experienced?

This article comes from an industry insider who worked in the FMCG market for ten years, sharing observations and reflections on market changes over the past decade. In 2007, Beijing was steeped in Olympic atmosphere, with FMCG brands dominating sponsorships and a fierce beer war underway. By 2017, the landscape had shifted dramatically with mobile internet reshaping competition, consumer relationships, and channel dynamics.