Articles by 廖萌萌

Store Involution: bC Integration as the Optimal Solution

Liu Chunxiong comments that store involution is essentially working for the landlord, as better locations and larger areas lead to higher rents. bC integration increases sales without changing the store or rent, making marginal profit net profit, which is the optimal solution. The article explains the shift from product-centric to traffic-centric to user-centric models, using Junlebao's digital transformation as an example.