Retail Formats
Unveiling the First Hema X Membership Store: Beyond the 1499 Maotai, What Else Does It Have to Take on Costco?
Costco has 99 million members globally, Sam's Club has 3 million in China, but Hema X membership numbers will soon surpass its predecessors. Last August, Costco opened its first mainland China store in Shanghai, making 'warehouse membership supermarkets' a household term overnight with its 1499-yuan Feitian Maotai. As a Chinese disciple of Costco, Ye Guofu of Miniso once said it 'understands human nature and captures the essence of retail.' Countless media outlets and self-media have analyzed Costco from angles such as membership, supply chain, product selection, and pricing.
吴羚玮