Articles by 肖敏

The 13-Character Formula for New Consumer Entrepreneurship: Easy to Enter, Hard to Graduate, Cultivate Carefully and Claim Kingship Slowly!

“All consumer goods are worth redoing” and “a large number of offline retail tracks are worth redoing” are phrases practitioners have repeated this year. On one hand, the emergence of new brands seems easier, but on the other hand, achieving scale and building moats is increasingly difficult. We thought it would be valuable to set aside the ups and downs and discuss the essence of “people, goods, and places.” Against this industry backdrop, we held the 2019 Matrix Partners China Innovation Sharing Session, second edition, titled “Forget New Retail, We Return to the Essence of ‘People, Goods, and Places.’”