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Zheng Yubin, Founder of Palm Quick Sale: FMCG B2B: The Third Wave Winning Channel for FMCG
Zheng Yubin, founder of Palm Quick Sale, discusses the future of FMCG B2B, emphasizing that for categories with low depth of coverage, regional differences are significant, making density more important than sheer city coverage. He predicts that FMCG B2B will become a major channel, transforming from a supplementary to a mainstream channel, and eventually a winning channel that reshapes the industry.
郑毓彬