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Articles by 徐汉强
Browse 2 New Distribution articles by 徐汉强.
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Three Core Elements for Manufacturers to Train Distributors
Distributors generally suffer from low quality, lack of marketing theory knowledge, and outdated concepts and sales methods, which greatly restricts the rapid growth of their performance. Therefore, it is crucial to teach customers survival skills and the ability to gain profits from the market to achieve a win-win strategy for both the enterprise and customers. To effectively cooperate with enterprises in distribution activities and market operations, comprehensively improve distributor quality, and achieve common development, three core elements are essential: helping distributors establish advanced business concepts, providing necessary assistance in management and guidance, and strengthening learning and communication among distributors.
徐汉强Internal Training Guidelines for Terminal Display of a Yili Milk Distributor: Practical and Effective
Standardized display is crucial for influencing consumer purchase decisions, enhancing brand loyalty, attracting impulse buyers, and increasing sales. This training manual outlines the purpose, principles, and specific requirements for effective product placement in retail outlets, including shelf positioning, date management, and special displays.
徐汉强