Retail Formats
Reflections on the New Retail Maze from the Opening of Beijing's First Unmanned Convenience Store: Establishing 'Five New Thinking' to Understand the Chinese Market
The author, who has been involved in e-commerce since 2009 and started an internet e-commerce venture in 2011, reflects on the new retail maze in China following the opening of Beijing's first unmanned convenience store, Yishijia. He discusses the driving forces behind the new retail phenomenon and proposes a 'Five New Thinking' framework to understand the Chinese market.
曲飞宇