AUTHOR ARCHIVE
Articles by 孟鲲鹏
Browse 3 New Distribution articles by 孟鲲鹏.
Published articles
3 articles · Page 1 of 1
Why Is It Difficult for Distributors in the FMCG Industry to Add Vehicles?
In the FMCG industry, companies commonly require distributors to add vehicles to improve delivery and visit frequency, which is generally correct. However, distributors often oppose this due to management capability issues, not just cost. While 'Han Xin'-level distributors can grow profits through better sales, 'Liu Bang'-level distributors struggle with current vehicle and personnel management, making it hard to add more.
孟鲲鹏Why Is It So Difficult for Distributors to Add Vehicles?
The article discusses why distributors in the FMCG industry resist adding delivery vehicles despite manufacturers' demands, citing increased costs, management challenges, and limited managerial capacity. It emphasizes that success requires upgrading from low-cost operations to professionally managed distributorships.
孟鲲鹏Why Is It So Hard for Distributors to Add Vehicles?
The article discusses why distributors in the FMCG industry resist adding delivery vehicles despite manufacturers' demands. It argues that the real challenge is not just the cost but the management capability required to handle a larger team and fleet, and suggests that distributors must upgrade their management skills to succeed.
孟鲲鹏