Consumer & Categories
【原创】2015暖柜饮料全面分析 （附日本、香港案例参考）
Kenneth retail platform review. Last week (October 24) was Frost's Descent, basically autumn has come to an end, winter has arrived. After a 'cool summer' in 2015, beverage companies can only place their hopes on the remaining two months. Earlier, Ken conducted a simple survey on this platform among FMCG friends, and 50% of them were optimistic about this winter's performance. So what are the highlights this year? Let Ken show you! (Note: domestic observations use Shanghai as a reference; Ken knows that warm cabinet beverages also have many regional differences, and contributions are welcome.)
Kenneth