Management & Methods
Nestlé: Born in a Small Country of 8 Million, How to Do Business Worldwide
Nestlé, a food giant born in Switzerland with a population of about 8 million, has operated for over 150 years. Through a centralized-decentralized management model and localization strategy, it has successfully expanded globally, including in China, where it has deeply influenced generations and cultivated coffee culture.
汪若菡