Consumer & Categories
Coffee, Milk, and Red Wine Can All Be Self-Heating: Is the 'Self-Heating Beverage' a Real Blue Ocean or a False Proposition?
As temperatures drop, the ready-to-drink hot beverage market is heating up, with the emergence of self-heating beverages. This article examines the current performance of self-heating drinks, from coffee and milk to red wine, and explores whether they represent a genuine market opportunity or a passing fad.
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