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Retail Formats

From a Small Shop's Entrepreneurial Journey to a Microcosm of Retail Industry Upgrading

Aunt Li, once an ordinary old lady running a 30-square-meter grocery store in Jinan, has transformed her struggling business into a smart convenience store. Despite having no formal education or marketing training, she leveraged her decades of experience and customer insights to succeed, embodying a new image of elderly entrepreneurship.

杜文龙