Articles by 前瞻产业研究院

Red Bull's Trademark Battle in 2018: China's Functional Beverage Market Data Has Changed

The functional beverage market is growing rapidly, exceeding 40 billion yuan in 2017. From 2011 to 2017, the compound annual growth rate of retail sales reached 17.1%, and by the end of 2017, retail sales hit 41.52 billion yuan, a year-on-year increase of 10.57%. However, Red Bull's trademark dispute has led to a decline in its market share from 63% to 58%.