Management & Methods
How Budweiser Understands the New Channel Capabilities of Digitalization?
The following is a keynote speech delivered by a Budweiser executive at the 5th FMCG + Internet Conference hosted by New Distribution, revealing Budweiser's understanding of channel digitalization. To cope with market changes, first, organizational restructuring is required, demanding more professional strategies rather than relying solely on traditional sales structures; second, visit strategies and in-store sales tactics should shift from a single-person approach to a 360-degree new visit strategy combining online and offline, enhancing sales efficiency to cover more stores and create higher returns.
百威