Articles by 铭泰.铭观

Small Outlets, Big Impact

Developing community-based outlets such as tobacco, alcohol, grocery, and small department stores as dairy sales terminals is a strategy adopted by many dairy companies. This approach is driven by four key reasons: consumers' growing preference for convenience, the current state of China's retail distribution where traditional channels still dominate, the special requirements of short-shelf-life pasteurized milk, and the resource constraints of city-based dairy companies. These channels offer advantages like good cash flow, easy expansion, brand communication, and quick response to market changes, and with proper management, they can significantly contribute to sales.