Articles by 宁立新

Terminal Distribution: Not Just Placing Products, but Winning Hearts

Distribution has always been valued by companies and merchants. Effective terminal display within an appropriate scope makes products visible to consumers, which is a prerequisite for sales. If sales is compared to a flight, the period before the aircraft enters the runway is the 'preparation phase' of product development, while the aircraft's takeoff run corresponds to the distribution and sales stage (distribution). This stage already generates some sales, but whether the product can achieve large-scale sales remains unknown. Therefore, this stage is merely a link between preparation and sales.