Retail Formats
Sam's Club 'Dreams' for the Middle Class, while Metro 'Fulfills' Their Dreams
Metro, a name that has faded into silence. The positive side of this silence is its glory in the late 1990s when it was hailed as one of the 'Big Three' alongside Walmart and Carrefour. The negative side is that some consumers' memories of it are stuck in that past glory—'only business members could enter.' In 2020, Sam's Club rose to the center of the retail stage after the 'card-check incident.' While the media tirelessly discussed 'middle class,' 'membership stores,' and 'Sam's,' Metro was placed next to Carrefour, squeezed into a corner, with the latter labeled with 'decline' and 'collapse.'
胡亚楠