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Articles by 王云飞
Browse 2 New Distribution articles by 王云飞.
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Off-Season: How to Avoid Self-Destruction? Master the '5+19' Complete Strategy!
Many manufacturers and marketing personnel typically adopt a 'wait-and-see' approach during the off-season, reducing travel to save costs and relying on natural sales, leaving the market in a semi-dormant state. However, by thinking counter-cyclically and proactively adjusting, the off-season can still yield significant opportunities. This article outlines five key areas—shifting mindsets, integrating products, expanding channels, strengthening customer relationships, and rigorous performance assessment—to turn the off-season into a period of growth.
王云飞The Complete Guide to Conquering the Off-Season: '5+19' Strategy
This article is reprinted from the WeChat public account: Wine Talk. Many manufacturers and marketing personnel typically adopt a 'wait-and-see' strategy during the sales off-season, minimizing business trips to save costs, and at the end of each month, salespeople may push inventory to close contacts by securing marketing policies, leaving the market to natural sales in a semi-dormant state. However, in reality, if manufacturers and salespeople think counter-cyclically, adjust and optimize proactively, even the off-season can yield significant market opportunities.
王云飞