Articles by 张一夫

“If You Drag Suppliers into Every Promotion, You'll Be the First to Die!”

Even before e-commerce and the internet economy, marketing in physical retail was a persistent challenge, with little breakthrough in the traditional retail sector. Store operations often lacked luster due to a dearth of marketing innovation. It can be said that even without e-commerce, supermarket marketing was lackluster, as most retail entities repeated a tired pattern of repackaging, copying, and addressing issues in isolation. To this day, many companies and stores haven't even mastered the basics of store operations, let alone innovation.