Consumer & Categories
Red Bull Infighting, Yili Enters: Energy Drink Market Already a Red Ocean
Recently, dairy giant Yili announced its entry into the energy drink market with its new product 'Huanxingyuan'. The trademark dispute over Red Bull and the respective moves by Reignwood and Thai Tiansi have become focal points, adding uncertainty to the industry's future. Red Bull has dominated the market for nearly 20 years, but second-tier brands like Dali Lehu, Dongpeng Te Yin, Qi Li, Carabao, and Heika are making frequent moves to capture market share.
姚治宇