Distribution & Channels
Empathy: Sell the Product to Yourself!
Some say the longest distance in the world is from the customer's pocket to the salesperson's pocket. This distance seems long because our focus is often too much on getting the money in the customer's pocket. As a result, many salespeople only care about whether the customer buys, how much they buy, their attitude, their demands, and whether they will pay. None of these concerns address what the customer actually cares about, so despite countless visits, they fail to find a breakthrough for further communication, and thus cannot overcome performance barriers.
刘涛