Dealer Operations
Wuliangye Suddenly Halts Shipments During Spring Festival Peak Season—How Much More Will Prices Rise?
Despite the Spring Festival being the peak sales season for baijiu, Wuliangye, a leading high-end baijiu brand, has suddenly stopped shipments. This was confirmed by Wuliangye to Hushuo Youli. Distributors also revealed that after the price of its core product, 52-degree Pu Wu (crystal bottle), was raised by 60 yuan to 739 yuan per bottle during the 2016 Mid-Autumn Festival, some distributors' wholesale prices are now approaching 800 yuan in regions with strong market performance.
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