Distribution & Channels
3 Steps, 12 Aspects: Quickly Build Trust with 'Troublesome' Small Stores!
Small stores are one of the most headache-inducing customer groups for frontline salespeople in FMCG practice. They are often difficult, picky, and bargain-hungry, making them the 'troublesome' segment. How can you turn 'troublesome' into 'easy'? This article provides a three-step approach: making customers remember you, understand you, and trust you.
刘伟松