Articles by 马奔

Merchandising: The Catalyst for Beer Sales Growth at On-Premise Outlets

Merchandising, especially in restaurants, has become a top priority for beer companies in recent years. Market research shows that markets with active on-premise outlets and strong sales performance often have excellent merchandising, such as Jinxing in Zhengzhou and Kunming, Kingway in Shenzhen, Snow in Hefei, and Liquan in Guilin. This article explores how to implement effective merchandising in restaurants.