Industry Trends
Liang Jian: Restructuring! Keywords for the Transformation of China's Food Industry from 2016 to 2020!
In recent years, the downturn in the macro economy, changing consumption patterns, and the impact of the internet have profoundly affected China's food industry, leading to two contrasting views: one that the era of high growth has ended, and another that structural growth can still yield 50-60% or even 100% increases. The reason for this divergence is that the industry has entered a period of 'restructuring,' encompassing brand, product, and promotional methods.
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