Consumer & Categories
Who Moved the Drinks of the Industry Leaders?
Market shares of traditional beverage leaders like Wahaha, Master Kong, and Coca-Cola are declining. Who will take over the market they vacate? The honest players are seizing the opportunity. China Resources C'estbon's new move illustrates the current situation in China's beverage market. In July 2017, C'estbon launched a functional drink called Magic at a press conference in Shenzhen, surprising many. Known for its focus on bottled water, C'estbon's expansion into functional drinks signals a strategic shift.
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