Retail Formats
Why Are Discount Stores with 'Bone-Breaking Prices' Popping Up in Shopping Malls?
Young consumers who practice 'frugal sophistication' are flocking to discount stores for the thrill of scoring deals on near-expiry products. As a new consumption trend, discount retail brands like HotMaxx and Hi-Get are expanding rapidly in shopping districts and malls, bringing this once-gray-area business into the mainstream consumer spotlight.
张亚杰