Consumer & Categories
Mengniu Launches "Coffee Latte"! Entering the 3000 Billion Coffee Market with a "Curved Path" Strategy!
Coffee, an ancient beverage, has become increasingly popular over time. Once a symbol of "middle-class sophistication," coffee drinks have quietly moved into the mass consumer market. Across the country, a fierce battle for the coffee market has begun. As a dairy giant, Mengniu also wants a piece of the action. Recently, Mengniu's fresh milk brand "Shi Ri Xian Yu" launched a new drink - Cold Brew Coffee Latte. Seeing the word "coffee" in the product name, discussions about "Mengniu selling coffee" have surged... Is Mengniu selling coffee? No, it's a latte!
咖啡牛奶