Articles by 程子姣 林梦雪

It's Here! Community Group Buying Breaks into First-Tier Cities: Beijing and Shanghai Scramble for Group Leaders, But Is There No 'Group'?

Community group buying platforms are aggressively expanding into first-tier cities like Shanghai, Beijing, Guangzhou, and Shenzhen, with heavy ground promotion to recruit group leaders. However, despite the proliferation of group leaders, order volumes remain low, and challenges such as regulatory scrutiny and intense competition persist.