Retail Formats
Hema's 'Suicide' Business War Leaves Sam's Club Stunned
In the reshuffling of the retail industry, Alibaba's Hema has emerged as a dark horse, challenging foreign retail giants like Sam's Club. Hema's recent 'Move the Mountain' price war and subsequent cancellation of its paid membership program signal a strategic shift towards discount retailing, aiming to attract more consumers with quality low prices.
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