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Coca-Cola's 179 Years in China: Who Controls the Beverage Market?
In 1768, British chemist Priestley accidentally dissolved carbon dioxide into water, an accident that, over two centuries later, sparked a colorful beverage wave on the other side of the world. -01- The Devil's Water of Foreigners Four years later, the father of carbonated water again invented equipment to produce carbonated saturated water, opening the door to the soda world. In the mid-19th century, the West widely accepted this soda and passed on the joy of this 'happy water' to the world. In 1840, the Opium War opened the closed doors of the Qing Dynasty, and this Western 'devil's water' entered China under the leadership of the Dutch, known as 'Holland water.'
艾永亮The Past and Future of Private Domain Traffic
Private domain traffic, a concept that has recently gained prominence, refers to traffic owned by a single entity, as opposed to public domain traffic. Its rise is driven by the fragmentation of large private domains into smaller ones, down to the individual level, due to the internet's real-time connectivity, products as carriers, and fickle users. This shift is reshaping marketing strategies, urging businesses to use the internet as a tool for building user connections, retain and operate their own private traffic, and target precise private domains for conversions.
艾永亮